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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Fred Reichheld
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing …
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Clayton M. ChristensenTheordore LevittPhilip KotlerFred ReichheldHarvard Business Review

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the i…

Edisi
-
ISBN/ISSN
9781422189887
Deskripsi Fisik
v, 206 hlm ; 21 cm
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-
No. Panggil
658.8 HAR h