Gaya APA

Kim, W, C., Maubergne, R. (2015). Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant . Boston: Harvard Business Review Press.

Gaya MLA

Kim, W., Chan., Maubergne, Renee. "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant". Boston: Harvard Business Review Press, 2015. Text.