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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

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If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center of your business.
Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:
• Figure out what business you’re really in
• Create products that perform the jobs people need to get done
• Get a bird’s-eye view of your brand’s strengths and weaknesses
• Tap a market that’s larger than China and India combined
• Deliver superior value to your B2B customers
• End the war between sales and marketing

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 HAR h

Penerbit

Boston : Harvard Business Review Press., 2013

Deskripsi Fisik

v, 206 hlm ; 21 cm

Bahasa

English

ISBN/ISSN

9781422189887

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Marketing

Info Detail Spesifik

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Pernyataan Tanggungjawab

Harvard Business Review

Versi lain/terkait

Lampiran Berkas

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