Gaya APA

Kotler, P. et al (2013). HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) . Boston: Harvard Business Review Press.

Gaya MLA

Kotler, Philip. et al. "HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)". Boston: Harvard Business Review Press, 2013. Text.